【醫療器材國際商機交流研討會】跨國企業的合作與戰略

【醫療器材國際商機交流研討會】跨國企業的合作與戰略

上課地址:線上直播

時數:6

起迄日期:2021-10-21~2021-10-21

聯絡資訊:陳淨/03-5918650

報名截止日:2021-10-20

課程類別:研討會

活動代碼:5621040001

研討會簡介

全球基因工程技術及數位科技的快速發展,
加上新冠肺炎(COVID-19)疫情所帶動的防疫醫材需求,醫療器材全球平均市場價值水漲船高,
根據BMI Research研究報告預估,2022年全球醫療器材市場規模將成長至4,753億美元,
其中又以歐、美佔據70%以上市場,如何將產品拓銷國際,成為商業佈局的加值關鍵。
 
跨國企業(Multinational Corporations, MNCs)有哪些商業思維?
國際藥廠如何布局藥械組合產品,與醫材廠合作?
他們挑選合作夥伴、評估併購單位、佈建供應鏈的戰略又是什麼?

本次醫療器材國際商機研討會,將透過主題式交流互動,
帶您實際與Novartis、Sanofi等跨國企業的高階主管進行深度對談,
並邀請國內廠商分享取得跨國訂單的實戰經驗,一窺成功拓展海外市場的關鍵心法。

The general values of medical devices have been on the rise in the global markets due to the rapid development of genetic engineering, technology digitalization as well as the COVID-19 pandemic impact. BMI Research estimated that the global market scale of medical devices will increase to as much as USD $475.3 billion in 2022. The American and European markets will take up at least 70% of the figure. Therefore, it is crucial for related corporations to know how to promote their products into the markets successfully.

What are the business thinking models for multinational corporations (MNCs) in selecting partners, assessing M&A targets, and strategizing supply chains? Through keynote speeches conducted by the executives from prestigious multinational corporations, such as Novartis, Sanofi and many more, and experience sharing from domestic corporations in securing orders in the global markets, attendees in this forum will not only obtain the crucial strategies for expanding their business into oversea markets, but have an opportunity to participate in in-depth panel discussions.

與會專家